Sydney Lunar Festival
GRAPHIC DESIGN
The City of Sydney released a brief to produce the hero artwork for the 2020 Sydney Lunar Festival. The objectives for the art direction were to be inclusive of the communities that celebrate the Lunar New Year and to uniquely portray the contemporary nature of the Festival as something that can only be seen in Sydney.
*Concept art
In Chinese culture, rats represent a new beginning. Inspired by the colourful array of celebrations that occur during the festival, the moon hangs low casting a shadow on the year past, bringing light as the rat looks ahead towards the new day.
Being quick and clever creatures, our rat is seen one moment and disappears the next, subtly redefining the year 2020.
STAY IN TOUCH
A compilation of our curiosities.
ar–chive would like to acknowledge the Traditional Owners of the Country on which our studio stands, the Gadigal people of the Eora nation, and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
© ar–chive 2021. All Rights Reserved.
